Picture yourself in a typical retail store, about to check out, when you begin looking around to see if you missed any special deals or products.
Then, while you’re standing in line, you begin killing time by looking at all the impulse-purchase items, wondering if you should grab one more thing. Of course, that all depends on whether or not the merchandised items are enticing enough. When they are, however, you tend to grab a few more items, which in turn increases a store’s ADPT and overall sales volume.
The question you may be asking yourself after contemplating this scenario is if your store is offering great up-sell items and if they’re being merchandised properly in the right locations around your cash register, not necessarily on the cash register, but just before a customer reaches your register.
Here are five helpful up-selling tips and merchandising recommendations geared toward improving your ADPT and inspiring your customers to want to purchase even more just before checking out:
1. Merchandise the right products in your up-sell displays.
2. Use the correct displays and fixtures in the right places to merchandise.
3. Foster an up-sell mentality in your store.
4. Practice “Suggestion Selling”.
5. Up-sell to a reward.